The Number One Golden Rule Of Dentistry

Last week I was walking down George Street Sydney with throngs of people who had emerged out of office buildings wanting to catch a glimpse of some lunchtime sunshine and also a bite to eat. I crossed the street and on either side of the path I was walking were two...

Who Is Asking The Questions On Your Phone?

Asking questions is usually the way we find out the answer to something. Not asking questions is the difference between knowing and not knowing. Knowing is power! Why is it, that when Dental Offices answer the phone, they focus on the patient knowing everything? Don’t...

The Best Way Of Reactivating Patients And Making Appointments

I hear the word reactivation so often. When we contact our patients to reactivate them, what does it really mean? Reactivate means to “restore to a state of activity”. We want to bring our patients back so that they are active in our appointment book. To me, the word...

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