I have cows. Cattle. And I was recently giving my big red steer Jack a scratch when I discovered or he discovered, how nice it was to have the back of his ear scratched. Jack even turned his head giving me a direct message that he loved this scratch so much that he...
I hear so many Dentists saying they can’t afford to now train their team because they have just spent so much money on marketing. What is Marketing? Marketing is the way we communicate with our prospective patients so that they change their behavior and choose us. We...
In the world of dentistry we often want to know what other dental offices are doing to create an excellent customer experience, especially on the phone. We start to believe that if other dental offices are doing it then it must be OK. The truth is that most of the...
Look at your New Years Resolutions as your goals for 2016 We all know how quickly the year passes. Most Dentists I speak to have set personal goals and some business goals. Your business goals will directly affect your personal goals. Set the goals for your business...
When I see a Discount in a Dental Office I see someone who does not believe in the value of their product or service. I see someone who is nervous that the reason they are not doing well in their business is because their fees are too high. When I see a discount I...