When I see a Discount in a Dental Office I see someone who does not believe in the value of their product or service. I see someone who is nervous that the reason they are not doing well in their business is because their fees are too high.
When I see a discount I start to have less value for the product or service and believe the new discounted fee is really what it was worth in the first place.
Discounts can get patients excited but the problem is the patient will expect the discounted fees all the time.
Dentists offer discounts as an enticement or a call to action. The action is that the patient will expect everything to be discounted all the time.
When patients look at numerous websites they are trying to decide which dentist to choose. How do we know what they look for on the website when they are deciding?
It seems like every other website has the main call to action focusing on the slashed price and nothing much more.
I am often asked why are so many patients calling and asking the price. The reason is because many dentists are creating this question because of the call to action focus on price on their websites and in their marketing.
When we set our fees in our Dental Practice we want to ensure we factor in all of our overheads, look at the general market fees being charged in our location, look at the service we offer and if it is superior to other Dentists and what value we place on our time and expertise.
Not the easiest equation to come up with but in the end the fees we charge our patients must match the reality of what they receive both in care and service.
Once you have this fee equation sorted out you must stay true to it and maintain your belief in the value of the fees you charge.
This blog features simple practical ideas that are easy to implement tomorrow in your Dental Office, impacting immediately on your Patients’ Dental Phone Experiences, and ultimately, improving your practice profitability.
At present I have availability for two new private clients. For more information on how I can improve your Dental Office’s Phone Numbers contact me, Jayne Bandy at jayne@theDPE.com
