Fact #1: “Emergency Treatment is ten times more expensive as care.” said Dr Howard Farran from Dentaltown.

Your patients may not know this.

It is the same with so many things we neglect and stop paying attention to, we end up having to spend more money to fix it when it breaks.

This is an important fact to share with your patients.

Fact #2: Getting patients to make and keep their Preventive Care Appointment is a big challenge in many Dental Practices.

Is this a problem in your practice?.

Fact #3: You are responsible to not only inform patients of the importance of preventive care but to be truthful about the consequences of no preventive care.

Are you creating the right urgency and concern for your patient’s preventive care appointments?

Or are you dancing around the truth of what happens to patients who neglect proper oral care?

I know it is important to go through the options for dental treatment with your patients but are you also going through the consequences of not having treatment, especially preventive care treatment.

Fact #4: Letting your patients know that having no preventive care will mean extensive and expensive treatment down the track is the truth.

So, what are the consequences of no preventive care, that you should be sharing with your patients?

  • Pain or discomfort
  • unsightly looking teeth
  • bad breath
  • other medical conditions
  • tooth loss
  • extensive and expensive dental treatment

Show your patients the images of what their teeth looked like before.

Fact #5: Patients easily forget the history of having to have emergency dental care that was “extensive and expensive” at the time.

It would be a great world if your patients took on the responsibility of preventive care themselves but alas, they do not.

Fact #6: You have a duty of care for your patients to offer them the very best care and treatment.

When you are discussing treatment on the phone and in the practice with your patient, you should never feel bad for suggesting the very best care.

Why would your patients want you to suggest dental treatment and care that is second best, inferior and not going to stand the test of time.

When you have an open and honest relationship with your patients you will not fear any treatment discussion you have with your patient and your patient will respect you for only offering the very best dental care.

Fact #7: Your patients trust you and you have a big influence on their decisions so help your patients make the right decision.

Make decisions with your patients.

Make it your mission this week to get more of your patients returning for preventive and continued care.

Let me know how you go.

After all you are only letting them know the truth warts and all!


Call Tracking Excellence

With Call Tracking Excellence your team will learn the SAME exact processes Jayne used to:  

1. Dramatically improve new patient call-in conversions to booked appointments..

2. Retain existing patient appointments and

3. Prevent ongoing losses from appointment cancellations.


Click this link to find out how to get started. It’s that easy! http://www.calltrackingexcellence.com/


Dental Phone Excellence is a simple to implement complete Phone Answering system I developed that helped me to build an extraordinary dental practice in the heart of working class western Sydney.

If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..


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