I am very sorry if your new patient call conversion rate is only twenty two percent, but I am also glad.
It is a gift when you know something is not good or not working well in your business because now you have the opportunity of knowing and doing something to fix it!
You have invested a lot of money, time and energy on marketing to get people to call your Dental Office and you do expect to get results from this.
But what is happening when you are not getting the results you expected?
What if you expected to get more New Patients from all of the marketing and it is not happening?
Well many dentists immediately blame their marketing people and forget to look at the bigger picture.
Your marketing people are there to attract and drive people to your practice but your marketing people can’t make the callers to your practice make appointments.
This is where your highly skilled, confident and capable team come into play.
Your team who answer phones are the ones responsible for making the appointments.
Now what if the people calling your practice are ready to make an appointment but the calls are being answered the wrong way and those appointments are not being made?
I know no one wants to even think this is happening, but it is.
The reason is simple.
Teams who are answering phones in a dental office have minimal initial training on phone communication followed by very little or no training after that.
I believe that there should be CE points for the dental support teams just like there is for the clinical team, but that is a whole different blog!
But the truth is, many dentists do not know what their call conversion rate is, and they don’t know what is being said on the calls coming into their office.
Your Call Conversions may be 10%, 20%, 30% but you really have no idea!
The good news is that today you can start to keep track of your call conversions and if they are less than 75% then you should do something about it immediately.
The average conversion rate in a Dental Office that does track and measure this, is 22.5% which means that 77.5% of callers do not make an appointment.
What that means is that out of 15 calls coming in for the day, 11 patients will be lost.
At the end of a 5-day week this means 55 callers who could have been your patients are now not your patient.
This is 220 lost patients each month and 2420 lost patients each year.
If you look at the value of the new Patient, then this is very painful to your business.
What if you could make a few changes when calls come in?
What if you increased your call conversions by 20% so now you have more New Patients a month and a dramatic increase in revenue?
Who would not want to give this a go?
It may be time for you to really pay attention to your call conversions if you are not.
It is time to stop guessing.
This is your business and it is important.
Why take chances with the revenue your practice could be bringing in and the patients you should ethically be helping?
If you have had enough of not knowing what is being said on calls and not giving your team the support and training, they need to do their job properly, to help grow your business, then have a look below and make some changes.
Call Tracking Excellence
Click this link to find out how to get started. It’s that easy! http://www.calltrackingexcellence.com/
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LAST MASTER CLASS for 2019
How To Turn Every Dental Phone Call Into A Valued and Kept Appointment- “Dental Phone Excellence is a simple to implement complete Phone Answering system that works.
Last Master Class for 2019!
Melbourne Master Class– Thursday 21st November 2019
Click here on this link to register.
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Dental Phone Excellence is a simple to implement complete Phone Answering System I developed that helped me to build an extraordinary dental practice in the heart of working class Western Sydney.
If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..
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