“A picture is worth a thousand words.”
We all know the saying about how powerful a picture can be.
A picture is also so easy at expressing a feeling and a message, especially to our patients.
So how do you share pictures to patients or people looking for a dentist?
Your website, Facebook, Instagram and other social media pages are just a few.
I have written about the focus of our dental business being about people, communication and teeth.
Here is some advice:
When you post a picture make sure there are people in it.
People help give the message that others want to see.
People going to the dentist, talking at the dentist, sitting in the dental chair, sitting in reception, smiling with the team.
People want to see and imagine what it will be like when they are at the dental office.
So please tell me why so many Dentists have pictures on their website and social media pages with an empty surgery, a dental chair with no patient in it, a receptionist with no patient in front of them in conversation?
I know it really does not make sense.
Pictures with no people isn’t what your audience wants to see.
Include information about the people who work with you at the practice. Talk about the whole team and not just the dentists and hygienists.
Every single person in your business will be part of the patients’ experience so include them rather than a picture of an empty front office.
People do business with people so have images of people on your pages.
The other pictures to avoid are graphic dental procedures and videos.
I know there are some patients who want to know the ins and outs of their procedures and treatments but the general public do not.
You may even scare them away!
So have a camera or phone handy for your team to snap some people shots every day.
Take 2-3 photos every day and you will have the best collection of people action shots to use for your pages.
This blog features simple practical ideas that are easy to implement tomorrow in your Dental Office, impacting immediately on your Patients’ Dental Phone Experiences, and ultimately, improving your practice profitability.
My next public speaking presentation will be at a Symposium on growing your Dental Practice in 2018 in Sydney Australia on Saturday December 2 2017 with leading experts Kinnar Shah, Angus Pryor, David Moffet and Toni Surace .
Dental Phone Excellence is a simple to implement complete Phone Answering system I developed that helped me to build an extraordinary dental practice in the heart of working class western Sydney.
If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..
At present I have availability for THREE new private clients. For more information on how I can improve your Dental Office’s Phone Numbers contact me, Jayne Bandy at jayne@theDPE.com