What you say during times of crisis is very important.

Every crisis is negative and no one wants it to be happening. It is very easy to join in with negative conversations.

Right now we are all experiencing a crisis that has affected the way we live and how we all think.

What we say affects how you think and feel as well as those around you.

The best medicine right now during COVID-19 is positivity, clarity and hope. The words we choose to say definitely help.

Dentists and dental teams are all scared and unsure right now but so are your patients.

Now is the time NOT to turn your back on your patients.

NOW is the time to be there for your patients.

When you turn away from your patients you are turning away from your business as well.

Dr Todd Cameron from Scale Your Clinic put this so well. He said, “Bring your community in tight.”

If bringing your patients in tight is the answer, then why am I seeing so many dental practices not doing this.

I know all businesses are struggling right now and people are scared.

Now is the time to bring your patients close.

When you return to your business you don’t want see that your patients have gone somewhere else because another dentist was there to help them during this time.

How do you help your patients now?

If you have decided for a number of reasons to stop providing dental treatment and emergency dental treatment, you CAN still help your patients.

You can help your patients by keeping contact with them and offering:

  • hope
  • optimism
  • refer them to someone who can help
  • positivity
  • acknowledgement
  • empathy

There are a lot of people calling dental offices right now wanting appointments. I know level 3 emergency care is all you can offer but you want to be ready to help them now or in the future.

Not having an answer for your patients is not the answer.

When people are looking for help they will keep looking until they find someone.

You want to make sure that someone is you.

Keep your phones on and have your team answer all the calls.

Turn off your voicemail during office hours, even if your office is now closed.

The last thing anyone wants to hear right now is a recorded message telling them you will help them. People are lonely, confused, scared and want to talk to a real person immediately.

People leaving messages sound disappointed, let down, confused and even annoyed.

Be the Dentist your patients will remember.

Be the Dentist that really cared.



COVID-19 THE REALITY: The very latest Dental practice updates

LATEST: All of the most up to date information and all of the URGENT STEPS all Dental Practices need to be following to SURVIVE AND HELP THEIR PATIENTS during AND AFTER the Corona Virus Pandemic

on Tuesday April 7, 2020 4:00 PM AEST at:


Receive the very latest news about what to do NOW, TOMORROW and in the future and how to hit the ground running when things return to normal.

Join Customer Service Expert Dr David Moffet BDS and myself on this informative webinar where they discuss THE MOST UP TO DATE INFORMATION and all the THINGS your dental practice must be doing NOW to minimise cancellations and keep your practice well positioned with your patients focused on their dental health during these times of instant updates and misinformation and hysteria.



Call Tracking Excellence

With Call Tracking Excellence your team will learn the SAME exact processes Jayne used to:

1. Dramatically improve new patient call-in conversions to booked appointments..

2. Retain existing patient appointments and…

3. Prevent ongoing losses from appointment cancellations.


For those of you, who are ready to get started call me on 1300 378 044 or email jayne@thedpe.com


Thank you to all the fabulous dental teams who have attended my Master Classes over the last four years.

2020 will be the start of a brand new, NEVER done before 2 Day Event. As soon as I have all the information you will be the first to know!


Dental Phone Excellence is a simple to implement complete Phone Answering System I developed that helped me to build an extraordinary dental practice in the heart of working class Western Sydney.

If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..

Go to www.dentalphoneexcellence.com.au



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