Surely a person who calls your dental office wants an appointment.

You would think so.

But all you really know for sure is that most people who ring your dental office have a dental problem or concern.

The next step is up to you.

That is the secret.

Making the appointment is what you now need to convince people that call your dental office.

“Your ability to sell, persuade, negotiate and convince others will affect every area of your life.” Grant Cordone (Coach)

This quote from Grant is so true in a dental practice.

There is only one problem.

You need to let your dental team who are answering your phones know this!

Sell, persuade, negotiate and convince.

This is what your dental team are doing every day with patients on the phone and at your practice.

Or are they?

Do your team members have the skills so they are ready to do this?

When the calls come into your office the front office team need to convince the caller of three things:

1. They have called the right dental office. By that I mean the best out of all the practices they have called or are about to call.
2. The best way to help the caller is to make them an appointment
3. Get the caller to agree and say yes.

When a caller rings your dental office, they have already started to choose you, but they have not completely chosen to make an appointment.

When you answer that first phone call, the caller is now making more choices based on what you sound like, how kind and friendly you are and how helpful are you.

The next step is the missing step on most New Patient calls. The person answering the call at your office does not have the communication skills to convince the person that making an appointment is now the best thing to do.

These communication skills can be learned easily.

Once your team have the skills to communicate effectively on that first phone call then more calls will be converted to appointments and more quality patients will be sitting in your dental chair waiting for you the Dentist.