What is a First Impression, and what does it mean?

We all make first impressions.

I may be making one right now if this is the first time you have read one of my hundreds of blogs!

An example of a first impression, is when you meet someone for the first time.

This is when people are working out whether they like you, what they think of you and if they will want to continue having contact with you.

I know it sounds very ruthless, but this is how it is.

We can fight it until we are blue in the face, but that first impression you make with people, makes a lasting impression on them.

People will also remember whether it’s good or bad.

So, why not make a good First Impression all the time, no matter what?

Making a good first impression at your Dental Practice is how you get and keep patients, most of the time.

I know when your patient arrives at your practice, this is when they will meet your front office team for the first time.

Your New Patient will be checking out the type of comfortable chairs you have, working out if they like what you have hanging on the walls, and if your practice is clean and tidy, as well as what they thought it was going to look like.

Your New Patient is judging you based solely on what they see and sometimes hear and smell!

People judge

Let’s rewind for a moment. How did your New Patient find you in the first place?

They may have been referred by their family or friend, so they were judging you by the story they heard and then decided to choose you.

They may have seen an amazing piece of marketing you let loose on the world of prospective patients.

You may have crossed their path in their search for a dentist, or a sponsored ad, and found you this way.


They may have googled you and checked out your website.

Now, while I am here talking about your websites……….

Your Website

Your website is a place that does, and will start a prospective patient, judging you and deciding whether they like you and want you to be their dentist.

I have looked at many Dental Practice Websites over the years.

Let me share with you want I know to be true:

FACT #1: There is nothing sexy or attractive about an EMPTY DENTAL PRACTICE OR TREATMENT ROOM.

Sorry I had to use capital here.

I see so many pictures of Dental Practices showing off their empty chair in the patient lounge and treatment room.

My question is…..

Where are your patients?

People want to see people!

FACT #2: People are attracted to people.

So, get some people in your social media and website pics and ALL of your marketing.

Your prospective patients is looking for someone to identify with so they can see your practice is a match and if they see someone they can relate to…….bingo!

FACT #3: Stop hiding your team

Your team are the people who your patients will initially relate to you.

Most people see the dentist as the higher authority, and yes, they do want to see you, but your team will always be initially more relatable to your prospective patient.

Include fun info or a bio for each of your team and yourself, with their permission of course.

People will read something that creates a match for them. It can be as simple as, “Oh she enjoys hiking like me.”

Immediately your prospective patient will be thinking that they will be able to talk about hiking when they come in for their appointment.

Have a good look at your marketing.

This is the very first contact with your prospective patient, so you do want to attract them and start the ball rolling with that very first impression.

Make is a GOOD one!


Dental Phone Excellence reserves all rights.© Dental Phone Excellence


T H E  D E N T A L  P H O N E  E X C E L L E N C E  O N L I N E  M A S T E R  C L A S S  I S  H E R E !


I LISTENED TO YOU and finally my Master Class is here ONLINE just for YOU!

Your team do not need a day off work to attend this Master Class. YOUR TEAM can complete the Dental Phone Excellence Master Class right there in your practice at their own pace. The BEST part of my Master Class is that you have it FOREVER once you purchase the Master Class.

It’s time to say GOODBYE to New Patients calling your office and NO APPOINTMENT ever being made, people calling your office about the price and never making an appointment and your patients continually calling to cancel their appointment!

There are 7 Learning Modules in this Master Class

•         Module 1: How to Effectively Communicate with Your Patients

•         Module 2: The 8 Steps to the New Patient Call

•         Module 3: How to Answer the Questions Callers Ask

•         Module 4: Correct and Easy Appointment Scheduling

•         Module 5: How to Prevent and Handle Cancellations

•         Module 6: How to Follow Up Your Patients

•         Module 7: Giving the Very Best Patient Experience


There are a total of 42 Learning Videos and over 60 Worksheets, Checklists, Templates, Scripts and Flowcharts to help support your team’s learning.

This program has been designed to teach dental teams how to communicate more effectively with their patients and get better results.

This Master Class is easy to understand, easy to work through and you can go through the program at your own pace.

This is the Master Class that guarantees your success when you start using the strategies and skills we go through together.

To secure you LIFETIME access to my Master Class click the link below. It is that fast and easy to get!


I look forward to seeing you all get the RESULTS you deserve and MORE!


Call Tracking Excellence

With Call Tracking Excellence your team will learn the SAME exact processes Jayne used to:  

1. Dramatically improve new patient call-in conversions to booked appointments..

2. Retain existing patient appointments and

3. Prevent ongoing losses from appointment cancellations.


Click this link to find out how to get started. It’s that easy! http://www.calltrackingexcellence.com/


If you want to know about the Dental Phone Excellence System I developed over many years working in my own Dental Practice and the same System I now share with many Dental Teams, then give me a call or send me a quick email.

The teams I have worked with all say how much easier it is using the Dental Phone Excellence System, when they answer calls and how many more kept appointments they make and confirm for their patients.

1300 378 044 or jayne@thedpe.com.



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