I wish someone had told me these when I first started working in a dental practice.

It’s time to get to the truth and got rid of these myths.

Myth Number 1: Anyone can answer a phone

Well, I am living proof that this is a myth!

No, not anyone can answer the phone. I was awful when I first started working with my husband at our Dental Practice. I made it up as I went and not very well.

The bad news was, I was bad, accepting all cancellations, making no new appointments and letting every caller know how much our fees were and scaring all the callers away! BTW I was polite on every call!

The good news was I soon worked it out and knew I needed to make changes if I wanted to help my husband grow the business and stay married!

But not everyone works this out.

Many team members keep doing what they know how to do, even if it is not very well, and keep doing it over, and over again.

If no one is checking on the team and there is no accountability, then this goes unchecked for weeks and weeks, months, and months and even for years and years!!!!

Is this happening for you?

Myth Number 2: If you have worked in a Dental Practice before, you are experienced and will be able to do the job!

From my experience hiring people in a Dental Office, this is not true most of the time.

Now, we all get excited about hiring people with “experience” working in a Dental Office.

Surely, they will have some idea what to do and how it all works. You know what? It is true they do have experience, but the question is, are they experienced at doing a bad job?

This is usually what happens.

People you hire who have a level of experience, working previously in a Dental Office, bring to your office, all their bad habits. These bad habits now cause major problems in your business.

Myth Number 3: Shadowing someone when you first start at a practice is how you learn.

I am all for other team members helping to onboard new people to the team, but as long as they know how to guide and teach new team members.

Never presume just because one of your team has been at your dental office for a period and is very capable at their job and gets great results, is able to impart their knowledge to someone else. Not every capable person is a good teacher.

Very often your team are annoyed and feel put out having to onboard and train new people on the team.

Myth Number 4: As long as you have a good attitude then everything else will fall into place

I know I always say hire for attitude but what I don’t say is you can make up the rest.

You hire for attitude over aptitude. Aptitude is learned.

The skills needed to do a job competently can be learned.

There is no point hiring for attitude then crossing your fingers and hoping everything else will magically fall into place.

This just does not happen most of the time!

Myth #5 Team members will stay as long as you treat them nicely

I so wish this was true, but I know some very nice dentists who do the right thing by their team and the they have a high attrition rate with their employees.

One of the biggest reasons why team members leave their place of employment is job satisfaction.

When a team member is not given the right directions, guidance and support they feel lost and abandoned and confused. This then leads to job dissatisfaction and a sense of achievement.

Well, I am glad I have debunked these 5 myths.

You may be thinking about one or more of these myths right now.

The good news is, now I have revealed the reality of these myths you can work out what you need to do.


Call Tracking Excellence

With Call Tracking Excellence your team will learn the SAME exact processes Jayne used to:  

1. Dramatically improve new patient call-in conversions to booked appointments..

2. Retain existing patient appointments and

3. Prevent ongoing losses from appointment cancellations.


Click this link to find out how to get started. It’s that easy! http://www.calltrackingexcellence.com/


FREE Webinar this Monday 8th Feb at 8pm.
Click the link below to register.
On this webinar, I will share with you how to increase your new patient telephone conversions by up to 79%.
This is a simple, systematic, and proven way any dental practice can easily double, triple, or even quadruple the number of new patient telephone conversions you are currently getting in your practice.
And just so you know, it doesn’t matter whether you just started your dental practice, or even if you’re a seasoned pro. On top of this, you will be able to get all these new patients:
Without spending anything extra on marketing…
Without joining any kind of networking groups…
And without you or your front office team doing anything more than what you’re already doing, right now…
The strategies on this webinar are extremely practical. They have been field-tested in all kinds of dental practices and have proven to work for average dental practices, practices located in smaller towns, and even in rural areas…
So make sure you register for this webinar, on Monday 8th February at 8pm.
Click the link below to register. Its that easy! See you all there!


If you want to know about the Dental Phone Excellence System I developed over many years working in my own Dental Practice and the same System I now share with many Dental Teams, then give me a call or send me a quick email.

The teams I have worked with all say how much easier it is using the Dental Phone Excellence System, when they answer calls and how many more kept appointments they make and confirm for their patients.

1300 378 044 or jayne@thedpe.com.


Dental Phone Excellence is a simple to implement complete Phone Answering system I developed that helped me to build an extraordinary dental practice in the heart of working class western Sydney.

If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..


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