Have you heard one of your team say, “but I can’t force the person on the phone to make an appointment.”
What your team are saying is, “I am really struggling to know what to say on the phone, so I can make the caller an appointment!
This is a very common struggle that Dental Teams have when they answer the phones.
They are trying to make appointments but start to think and believe they sound pushy.
You may have even heard this, “that just sounds so pushy and “salesy.”
I do understand where your team are coming from.
I also believed I sounded pushy when I was answering calls in my Dental Practice.
The first step to overcome this real struggle, is to start believing you are not forcing the caller to do anything, you are helping them to choose what is best for them.
A big part of your job when you answer calls in a dental practice is to help the caller the best way you can.
This does mean you often need to suggest what is best for them.
This also means you need to use the type of language with the caller, that will also help persuade them to make that appointment. The appointment that is going to help them the best.
So what type of language do you use?
A great way to help patients is to use persuasive language.
You start by listening to the caller, so they feel acknowledged, validated and important, then you offer a suggestion for the next step.
People that call a business of any sort, want to know what is next and more importantly they want you to tell them what is next.
This is often what happens in a Dental Office, on the phone call, you hold back from offering what is next because you believe it sounds pushy and salesy.
You believe you are trying to force the caller to do something they don’t want to do.
The reality is you are suggesting what is best for them.
When the caller is ready in the phone conversation, you can then suggest making the appointment.
“It sounds like we should make an appointment for you straight away. Would you prefer morning or afternoon?”
Letting go of the belief you are being pushy will give you so much more confidence on the call and you will start to focus on really helping your patients as best you can.
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Call Tracking Excellence
Click this link to find out how to get started. It’s that easy! http://www.calltrackingexcellence.com/
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Thank you to all the fabulous dental teams who have attended my Master Classes over the last four years.
2020 will be the start of a brand new, NEVER done before 2 Day Event. As soon as I have all the information you will be the first to know!
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Dental Phone Excellence is a simple to implement complete Phone Answering System I developed that helped me to build an extraordinary dental practice in the heart of working class Western Sydney.
If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..
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