When you answer the phone in a Dental Office you are the first person to person point of contact.
Yes your marketing is the first point of contact.
Marketing attracts potential patients to choose you and make contact with you.
But for most callers to your dental office, they have not quite made their mind up if they are ready to make an appointment.
Marketing ATTRACTS people but the real CONVERSION is done over the phone in person.
This is why it is so important to have the right people answering phones in your business.
If you choose the wrong people you will end up with many callers just calling and not making an appointment.
Worse still, that caller rings another dental office who does have the right people answering their phones, and makes an appointment.
You missed the opportunity to make the appointment and gave the opportunity to another dental office.
Ouch!!!
Now there is one more problem with this scenario or let me say reality for many dental offices, you may not even know this is happening.
Your team, not being able to convert calls into appointments, is often going on right under your nose.
So why does this happen?
What is your team not doing when they answer the calls.
Whenever a call comes into your office your team should have a system they follow.
A system of New Patient questions they are asked and steps that are following on each call.
This system should be the same for each call along with the personalisation needed, to build rapport and trust with your caller.
This is the time when that first impression is made between your practice and the caller.
The person you choose to answer your phones for your business, is the person who is going to create this first impression.
The person answering your phones will be listened to and judged.
At this point of contact, the caller is creating an opinion based only on the person answering the call.
Are you now seeing the importance of choosing the right people to answer your phones?
The caller will have questions to ask and will be deciding if they are going to go ahead and make an appointment.
The person answering the calls is in control of helping the caller decide whether they are going to go ahead and make the appointment.
Once the caller has decided they have called the right office based on how the first call is handled, only then will they decide to make the appointment.
Once the appointment is made then something else happens that many of us forget.
The caller makes the appointment but now we need to ensure the caller is fully committed to attending the appointment and will not cancel the appointment.
This is now when the lasting impression is important.
What you say at the end of the call can make a big big difference to whether or not the caller turns up for the appointment they have made.
Make sure the people answering the phones know this.
Your team are responsible and accountable for that First impression as well as the lasting impression right up until they arrive for the appointment.
Only when you have the right people, who get the importance of their role when they answer calls, will you get the results you want.
You will then see more calls being converted to appointments.
If you want to learn more about my System of Patient Communication, How To Turn More Calls Into Appointments, then go to the link below and book your place in my Master Class in a city near you.
Once you start using my system you will get results and imagine your results when you follow this system every single day!
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If you are interested in my Call Tracking Service or have any questions please call 1300 378 044 or email jayne@thedpe.com. Stop missing out on making appointments.
www.calltrackingexcellence.com
MASTER CLASS TOUR 2019
How To Turn Every Dental Phone Call Into A Valued and Kept Appointment- “Dental Phone Excellence is a simple to implement complete Phone Answering system that works.
Canberra Master Class- Friday 3rd May 2019.
Click here on this link to register.
Brisbane Master Class- Friday 10th May 2019
Click here on this link to register.
Perth Master Class– Friday 21st June 2019
Click here on this link to register.
Auckland Master Class- Saturday 29th June 2019
Click here on this link to register.
Hobart Master Class- Friday 12th July 2019
Click here on this link to register.
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Linda Miles is coming to Australia in August.
Don’t miss this once in a life-time opportunity to see and hear Linda speak first hand.
BOOK your tickets today!
http://www.exceptionaldentalseminars.com/LindaMiles2019
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Dental Phone Excellence Webinars
“The FIVE KEY SECRETS You Need To Know To Guarantee SUCCESS For Your Dental Practice Into 2019 And Beyond……”
Link coming soon!
With Jayne Bandy and Dr. David Moffet
Wednesday 15th May 2019
8:00pm EST
Dental Phone Excellence is a simple to implement complete Phone Answering system I developed that helped me to build an extraordinary dental practice in the heart of working class western Sydney.
If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..
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