What do your patients really care about?
Patients care about themselves.
Your patients want to know what is in it for them.
If you are trying to only build quality with your patients then you are wasting your time.
Trying to convince a caller to choose you and make an appointment based only on the quality of your dental treatment is not the way to do it.
The person who calls your dental practice wants to know how you can help them:
- find a convenient appointment time
- park their car easily and quickly
- manage their payment
- not feel any pain
- feel comfortable and at ease
- get them out of pain
Are they interested in the quality of the dental treatment they receive or the quality of the dental equipment you have?
Most of the time they are not.
They just want to know how you can help them.
If they like you on the phone they will start to believe they can trust you and you are the right person to help them.
This is it. Plain and simple.
Make sure the conversation you have with a caller is a conversation about them and not how good you are and the great quality dentistry you offer.
If the caller likes and trusts you then they will automatically believe you will offer them quality dentistry.
So the next time you are on a call stay focused on the caller and what they need and don’t make it about you.
Dentistry is all about the patient.
The next Master Class is in Sydney- Friday 16th November 2018.
Dental Phone Excellence is a simple to implement complete Phone Answering system I developed that helped me to build an extraordinary dental practice in the heart of working class western Sydney.
If you’d like to know more, download my sixteen page FREE special report “How I Quickly and Easily Went From 35% to 77% New Patient Telephone Conversions, and Doubled The Size of my Dental Practice Along the Way” and discover some of the many costly mistakes being made on your phone…..
At present I have availability for TWO new private clients. For more information on how I can improve your Dental Office’s Phone Numbers contact me, Jayne Bandy at jayne@theDPE.com